Social Media Coordinator (Summer - Possible Extension to Fall 2022/Remote)

Marketing & Communications · Remote: Anywhere in Canada, Ontario
Department Marketing & Communications
Employment Type Internship
Minimum Experience Entry-level
Compensation $17/hour

An exciting growth opportunity with an innovative and national education charity! While our offices are in Toronto, remote working arrangement will be possible – the successful candidate can be based anywhere in Canada.


ELIGIBILITY:

The successful candidate:

  • Must be between 18 and 30 years of age on their start date, as this opportunity is partially funded by the Canada Summer Jobs Program and must meet their funding criteria.
  • Note: While this role is a summer position, there is a strong possibility that this role will be extended through to the end of October 2022 on either a full-time or part-time basis for interested candidate.


JOB SUMMARY:

Reporting to the Manager, Marketing & Communications, the Social Media Coordinator is responsible for The Learning Partnership’s social media presence and digital content creation with a focus on engaging corporate, government and education sector audiences. In this role, you will have an opportunity to build and showcase your skills and passion for digital communications and strategy.


The purpose of this role is to:

 

  • design and deliver integrated digital campaigns across a variety of online channels drawing from internal and external content sources, including The Learning Partnership’s editorial calendar and blog
  • discover and build relationships with strategic partners, including funders and donors, through online engagement;
  • increase awareness of The Learning Partnership (TLP) brand; and
  • help build our voice, credibility and profile in the education, non-profit and funder communities.

 

Specific activities include:


  • creating digital content/assets and campaigns from written documents, stories, photos, interviews and by participating in meetings, conferences and water cooler conversations;
  • curating, republishing or creating original content from trends, blogs and channels from a wide range of external sources, engaging with them on behalf of The Learning Partnership; and
  • actively monitoring key corporate, foundation and government funders’ activities and initiatives to leverage social media activity/engagement for stewardship and fundraising goals.
  • creating a wide variety of content, including video, stories, photos/captions, visual assets, campaigns/social media plans
  • executing TLP’s social media engagement strategy by planning, designing, scheduling and publishing social media posts and content across all channels


 

RESPONSIBILITES:


As part of a passionate, highly collaborative marketing and communications team, this role actively contributes to the content creation process and editorial strategy in line with The Learning Partnership’s brand and messaging guidelines.

 

  • Build audience and audience engagement on targeted channels: Twitter, Instagram and LinkedIn
  • Develop and execute social media campaigns to support product launch and other TLP initiatives (e.g., Invent Future Global, Take Our Kids to Work, etc.)
  • Under the guidance of the Manager, Marketing & Communications, train and support staff to become brand ambassadors for The Learning Partnership online, assisting them to establish and manage their social media profiles and encouraging them to share and post
  • Develop and manage the social media component of TLP’s editorial calendar, generating story ideas and themes and aligning the social media content with the broader content marketing strategy
  • Execute an internal promotion campaign for all major social media posts/campaigns to support engagement
  • Work with internal and external stakeholders to highlight the success and impact of our programs
  • Proactively reach out to staff across the organization to collect photographs, stories and testimonials from various programs, events, meetings and initiatives throughout the year as fodder for social media content – always have an eye on how to turn internal information, data, stories and source documents into social media content
  • Follow and engage with a wide variety of external stakeholders and channels with a view to building relationships, raising awareness of TLP’s impact and brand, and stewarding existing and potential donors and strategic partners by posting and repurposing content
  • Search, track and file media mentions of The Learning Partnership and its programs and proactively repurpose/promote them using Meltwater among other sources
  • Schedule and publish all social media using Hootsuite

 

QUALIFICATIONS:


  • Completion of or current enrollment in a post-secondary degree program in Journalism, Marketing, Communications or related discipline
  • Demonstrated expertise and experience on the effective use of social media platforms to amplify awareness on behalf of a brand/ organization
  • Exceptional writing, editing, content creation, storytelling and communications experience with a knowledge of content and practices that attract and engage specific audiences
  • Proficiency with relevant design, content production, scheduling and analytics software and tools such as Adobe Creative Suite, Microsoft Office, Canva, Hootsuite, Google Analytics, etc.
  • High aptitude for self-learning and experimentation
  • Experience using media tracking and listening, such as Meltwater, is an asset
  • Strong interest in and passion for issues related to public education and innovation is an asset
  • Excellent interpersonal, communication and collaboration skills (verbal and written) to work and build relationships internally and externally
  • Demonstrated organizational skills and strong time management abilities to tackle competing demands and priorities to meet deadlines
  • Verbal and written fluency in French is an asset


The Learning Partnership is committed to a diverse, equitable, inclusive, and accessible workplace.  We welcome applications from Indigenous and people of colour, people with disabilities, the LGBTQ2I community, and others who respect and reflect the diversity of the students we serve. We are seeking to create an environment where a diversity of voices, identities and perspectives are fully heard. Should you require any accommodation during our process, please reach out at info@thelearningpartnership.ca

 

 

About The Learning Partnership 

 

Our mission is to inspire and equip today’s students to become the changemakers and problem solvers of tomorrow. Working at the intersection of education, innovation and inclusivity, The Learning Partnership is a registered national Canadian charity leading design and delivery of innovation education programs focused on young learners in publicly funded schools across Canada. Our programs build the essential skills and global competencies students will need for the future in three ways: they are delivered through teachers to enhance provincial curricula; are aligned with Canada’s ambitious innovation agenda; and are made available to students, parents and educators through the generous support of our education, corporate, government, foundation and strategic partners. 


We believe that diversity drives innovation. We know that too many students from racialized, marginalized and low socio-economic communities face barriers to participation in innovation education. The Learning Partnership is committed to significantly expanding our reach to these students who, in addition to the wider digital divide and opportunity gaps they already face, have been disproportionately affected by educational disruptions due to COVID-19. 

 

The Learning Partnership is a small team of big believers in the creativity and potential of Canada’s younger learners to solve the biggest challenges the world and our communities are facing today and tomorrow. We aspire to live by the values and global competencies we bring to our student programs including creativity, critical thinking, communication, collaboration, self-directed learning and global citizenship.

Thank You

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  • Location
    Remote: Anywhere in Canada, Ontario
  • Department
    Marketing & Communications
  • Employment Type
    Internship
  • Minimum Experience
    Entry-level
  • Compensation
    $17/hour